Hotel Website Tips
"The OFFICIAL WEBSITE"
Research shows an increase of reservations made through a direct and personal hotel website. Visitors may use IDS or hotel portals because they are easy to track many hotels at the same time - but more and more they are likely to then search for the direct hotel website. Hence why you often see "The Official Website" in a hotel website. It works.
Nice to know: you compete with 21 other hotel websites.
Research by HotelMarketing.Com identifies that the average US client searching for a hotel online, visits 22 hotel websites or guides before making an actual reservation. Generalizing very much, this means that if your website is found, you compete with 21 others for the actual reservation.
Relaxed marketing
Far too often small hotels let themselves be made crazy by what they read on the Internet. "You must buy this, have that, do such, follow that... you must, must, must...... ". > Relax and take a step back.
WEB 2.0? WEB 3.0?
What does it all mean and... is it important for a small hotel? > Read More