1. Flash
Flash technology (photos or graphics that move) is not ideal for the search engines.
However, surfing online is a lonely business. Include at least one dynamic graphic or photo helps to liven up a hotel website. Consequently we always include at least one Flash element.
2. Standard SEO
Because no website should be made without at least a standard level of SEO. Standard stands for: Meta-Tags and internal linking.
All our prices always include standard SEO. Higher levels of SEO are on request only.
3. Marketing Optimization
Is your website easy to read (very important in SEO)? Are the contact details on every page and always on top? Is the reservation path optimized for the online visitor? Is the website optimized for the visitor? What are the Google PageRanks of the existing/old pages and how can we make sure no rankings are lost?
Having worked in hotel internet marketing for 7 years, we know that such questions related to Usability and Customer Friendliness are important on the way to marketing optimization.
4. Google PageRank Check
Before starting with a new website, we make sure none of your existing rankings will be lost. Any new website structure will be centered around the existing Google PageRank of all URL's of your existing website.
5. Safety and Protection
You remain owner of domain name and (if you wish) hosting plan. There are far too many web companies that disappear, change owner, or who are forever the owner of your domain name. It can not be overestimated just how important this is; it should never happen.
6. Long term vision
The Internet rapidly evolves and will keep doing so. The search engines will change their algorithms and fashions and technologies will come and go.
In order to reduce the number of future changes or "SEO-Web Design-hopping", we make sure that the quality of the key word research is of the highest possible level, as well as avoid those SEO techniques that have a very short lifespan.
Tell us about your ideal website
Or, ask us for our advice, and we will verify what would work best for you at the best possible rate.
HotelDreamer is here for hotels that wish to achieve the highest possible rankings within their market - by means of a One Time On-Site SEO process (advice or training). In many cases, though not all, this means a full revision or new creation of the hotel website.