About Us
2 years of SEO wasted, hundreds of visitors lost.

High rankings? No. Stop.

Rankings are not sacred.

True, SEO can be the marketing strategy with the highest possible ROI,
but hat would you prefer?

1000 visitors and 2 reservations or just 10 visitors making 4 reservations?

You would not be the first to be very much wrapped up in SEO
and become oblivious to that what counts:

Reservations.

The Balance

For a website that entirely focusses on SEO it might be a strange thing to repeat this so often, but it is 100% true:

SEO is not the be-all and end-all.

The secret sits in how you balance SEO techniques with conversion techniques and that other art... branding.

The right visitor

Attract the right visitor, instead of aiming at everyone... and thus nobody at all.

The right key word

Far better it is to target 5 right key words, than 50 irrelevant ones.

Just how relevant are key words such as "hotelS" or the extremely vague "accommodation" for you?

The art is to convert

Ask yourself the question: How many hours did I spend in Social Networks and how many extra reservations did I get per every 8 hours?

If your reply is: None... then you will have to reconsider your strategy. It doesn't make sense.


The instant 'nuke buttons' in Conversion

Those elements that instantly hit the 'nuke button', or the absolute killers:

  • To have a 'delete' or 'refresh' button in the contact form or in the reservation process
  • To have your contact details at the bottom of the page and not clearly on top
  • To have a website that opens slowly (also hurts your rankings very much)
  • To have a design that looks exactly like all the other competing hotel websites in the same region
  • Broken links (a link leading to a page that no longer exists)
  • To have a design that transmits a wrong branding image (low budget presented as flashy boutique).

The ideal?

4 reservations for every 100 visits. Now that is a goal. It would bring you between the very good performers.