Take an example in your visitors.

WHY YOU CAN ALSO RELAX SOMETIMES

We are the same as you - forever quickly, hastily browsing the Internet, afraid that we miss out on something.

Because that is the nature of the Internet, that it evolves very quickly... but more than that it is in the nature of marketeers, to make sure that you will be in a permanent state of thinking that you need to do this, need to have that...

Well, you don't.

You can also just sit back and look at the overal Big picture.

THE MARKETING TOOLS YOU MOST PROBABLY DO NOT NEED...

DO YOU NEED A DIGITAL BROCHURE?
No. Sure, it looks glossy. But for small hotels the ROI is actually very low.

DO YOU NEED A BLOG?
 No. Not at all. Three years ago that was a good idea. Because it made you jump out of the stack. Today it is only worth the while if:

1. You have a lot of time on your hands, and this on at least a weekly basis.
2. You really have a good pen and can write very interestingly.

DO YOU NEED EMAIL MARKETING TOOLS?
 Well, look at it this way. We ourselves receive some 80 marketing emails per day. The very first thing we do in the morning, is very quickly delete them all. That is not differently with travel agents. Your special or newsflash can better be EXTREMELY interesting.

DO YOU NEED TO 'SOCIAL NETWORK'?
 Only if you are proud of your website. If not... you risk to waste a lot of energy. Or spend a minimum of 20 hours per month. If you do not, you might as well do nothing at all.

Again, that was advantageous for the first who started... now you compete here just as well with tens of thousands... so you or the company you hire can better be extremely good at it.

FAR BETTER IT IS TO DO ONE THING VERY WELL... THAN TO DO 100 THINGS QUICKLY

Working two weeks on ONE really good website, that fits your hotel and marketing strategy as a glove... is far better than spending two years full time in social networking.

It is never about what you do, but how well you do it.

If you have a lot of time on your hands, read our articles in EzineArticles that are meant to help you with the relaxed, overall picture.