Google AdWords is not only based on the most advanced technology the world has ever seen, for you as a hotel the advantage is that it can make your hotel appear on the first page of the SERPS (Search Engine Result Pages) within a matter of minutes after starting. The downside of course is that it comes with a cost. And that cost can be very high.

Prices
Currently we organise the full Set-Up and report to you for 125€.

If that seems much, know that you might save thousands with a professional Set-Up.

Our Periodical Management which is performed once per week comes at 60€ per month.

These rates remain valid for existing customers, and will not be changed, even if the rates will be increased in 2009.

TRIAL AND ERROR
And more trial and error. And more trial and...

That is what every website owner that has ever started a key word campaign can tell you.

It looks great... just choose your key words and there you go.

The reality, however, is different.

It can simply not be imagined just how many millions or billions of dollars, euro's, yens, pounds, dirhams or francs are thrown out of the window each month, as the result of erroneous or irrelevant CPC campaigns.

It takes concentration and a very clear goal to set up any key word campaign.

That is hotels so often outsource the task to experts. They might come with a cost, but what they actually do, is save you much, much more money.