Hotel SEO

The general overview:

> What is SEO?
> Why is SEO urgent?
> How long does SEO take?
> What levels are there?
> Why understand SEO?

How to start?

> Rule Number 1
> Rank? No. Score!

Search Engine Optimization

We used to "want to have a website".

Now there are 400 million active websites online, of which an estimated 10 million
in the hotel industry... so just "having a website" does no longer mean anything.

Nowadays the question is: How is my hotel website going to be found?

Optimizing the website for the search engines is the reply.

The more a website is "search engine friendly", the higher its chances that
it is preferred by search engines as Google, Bing, Yahoo, Ask, Altavista
and the literally thousands of others.

Hotel SEO Special

SUPER SEO SPECIAL

Only valid for 1 small hotel or
guesthouse per country.

IMPORTANT TO KNOW: OPTIMIZATION COMES WITH LEVELS

In SEO it is very important to understand that: it is here to stay and will always be improved.

It is not about "I already have SEO", because that means as little as: "I already have transport".

Yes, but... are you going by foot, bicyle, or can you take a bus, and is it a bus that runs every hour, or... perhaps you have a car, and if so, how old is it?

And still then the differences are as many as between a Lada and a Porche.

AN EXAMPLE: SEARCH FOR "HOTEL MADRID" AND GOOGLE WILL RETURN 10 MILLION PAGES

Generalising you could say that the hotel website at Nr 1 is "more SEO" than the Nr 2. Which is more SEO than the number 3... and so on.

Consequently, you could say that there are 10 million levels in SEO. Once you understand that, you will know just how important it is that you as a small hotel start focussing on this marketing tool of the future.

WHAT LEVELS OF SEO DO WE OFFER?

  • Basic SEO - These days are gone. Every hotel website everywhere already includes basic techniques.
  • Standard On-Site SEO - Always automatically included for free.
  • Advanced - If the hotel is cooperative and understand the issues at hand, this is included for free
  • High level - Comes with motivation and assistance
  • Top of the line - That what is not known, never mentioned online, and accelerates high and long term potential


THE FUTURE OF SEARCH ENGINE OPTIMIZATION

Make no mistake. There will be a time that a website will take 3 months to build and will involve specialists for each domain, from On-Site SEO to Off-Site SEO to social networking to branding to usability.

This, unfortunately, cannot be stopped. We see it in our own pages, just how many hotels are searching for "SEO tips". So to be able to compete with really big or old companies with very big budgets, we had to perform endless tests, to unearth those techniques that will be known in a few years from now. Those that are spread all over the Internet... well, these are known by tens of millions so in general their ROI is low.

We strongly advise to
respect the editorial guidelines
of the search engines and
not make use of unethical methods.

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Respect the search engines and their integrity.