Hotel SEO

The general overview:

> What is SEO?
> Why is SEO urgent?
> How long does SEO take?
> What levels are there?
> Why understand SEO?

How to start?

> Rule Number 1
> Rank? No. Score!

HOTEL SEO TIP NUMBER 1

Obvious as it may seem, the overwhelming majority of hotel websites do NOT offer it. And it can not be emphasized enough just how important it is:


Offer QUALITY in and with your website!


Without that quality, in information, in a correct message, in a complete message, in an attractive message, you might as well do nothing at all in SEO.

The sooner you understand that, and act upon it, the sooner you stop wasting money and time with useless online marketing. Without this foundation, it's ROI will never be high.

Why is quality so very important?

The search engines change their algorithms all the time. They will keep doing so. The Internet evolves at a dizzling speed and most of what you and me do today, might have become obsolete within 2 years.

Yes, it is going to be tiresome, and most of us will forever be running behind the facts.

But... one question: What exactly are the search engines looking for? What will they always be looking for, not just today but next year and in 10 years from now and in 50 years from now?

What is it exactly that they almost have an obsession for? What they would like to provide to their own clients - the online surfer?

Quality is your best bet

All algorithms, all the permanent changes to the algorithms, the whole dizzling speed with which they evolve only have one single purpose: to provide their own user with the best possible web page.

QUALITY WILL NEVER GO OUT OF FASHION.

YOUR BATTLEFIELD

Achieving a golden medal is never possible if you do not know what the game is or who is playing.

This is the competition. Together they make up your 'battlefield':

SEO COMPETITION: IDS

The IDS and major online hotel guides started with optimization back in 2002. In the mean time they have reached very professional levels, far beyond the 'free tips' that usually find their way to the Internet some 2 to 3 years after the professionals were using them.

SEO COMPETITION: OTHER HOTELS

It was in 2006-2007 that SEO became a phenomenon with independent hotels. Obviously those that started first have some advantage and will keep having that for some time.

BATTLE IN SOCIAL NETWORKS

Only 3 years ago the Social Networks were an ideal playground for hotels starting with 'Off-Site SEO'. In the mean time this has become a competition in itself: if you spend 5 hours per month an other hotel will spend 10, and so on.

Nowadays, if you do not spend a minimum of 20 hours per month in this 'Off-Site' marketing, you might as well not do anything at all.

Your SEO advisor

 

WHAT IS QUALITY IN A HOTEL WEBSITE?

A very, very good hotel website is relevant, pleasant, easy to visit, loads quickly, has a very clear marketing goal constructed around the most relevant key words, is fully ethical in both its search engine and marketing optimization, answers all the questions any visitor might have, it is original, avoids temporary fashions...

... it is the one and only reference site for all that are looking for a hotel in your region.

A proof that even the small can outrank the big?

Well, you found our website, didn't you? Amongst the hundreds of thousands there are about SEO, and the literally hundreds of larger or older hotel marketing companies.

Hiring a SEO advisor?

1. Make sure your advisor is very reliable. If you can't t find that advisor in the search engines with a highly competitive key word, then most probably something is wrong.

2. Go for very good levels of optimization. Not to say, the highest possible level. Ethical and in perfect balance with your branding or target market, that is.

 

>> Tell us what your ideal website would be

"I WANT TO BE NR 1 IN GOOGLE"

Nowadays this is as much as saying: "Make me a song for 500€ and it has to be Nr 1 in the American billboard".

Sure, that is possible, but then you will have to contract the top song writer, top producer, top marketeer and so on.

Optimization has become an industry in itself. Keep far from promises such as "Pay 48$ and rank high".

WHEN IS A PROMISE FALSE?

Any promise is.

No reputable advisor or company will ever provide you with any guarantee.

For the simple reason that far too much is out of his, her as well as your control. In this, a SEO specialist is as a surgeon, lawyer or soccer team...

None of them can promise anything regarding the outcome of the operation, the lawsuit, or the golden medal.