info@bernardus.biz |Tel. (+34) 952 457 567
What is SEO?
The most cost effective hotel marketing strategy  

Or because...

If SEO comes with one single important characteristic, than that is the time it takes to see results.

The techniques that you apply at this moment, might only be picked up by the search engines in 3 months from now, and be taken account for very high rankings only in 12 months from now.

At the other hand, such a high ranking is not easily lost. ONLY if you apply un-ethical methods, or in case you would have a competitor that started with better SEO than you, can your website be overtaken.

But it will still have high rankings.

What does all this mean?

That every week you wait with starting with optimization, will be forever a week of advantage of a competitor that did start.

 

 

    

SEO stands for Search Engine Optimization which is the combination of all techniques that make a website "Search Engine Friendly". A hotel website that is liked by the search engines, such as Google, Yahoo, MSN, Lycos, Altavista, Ask, et cetera, will achieve higher rankings and consequently attract more visitors.

Hotel Websites
Our latest design example.
Pension Riedl, Vienna, Austria

SEO Specialists
SEO is not taught at universities, there is no such thing as a Masters Degree.

So SEO specialists have gathered their expertise through trial and error, and closely observing the search engines.

However, it is also a phenomenon, used by many as just another product to sell, so make sure you verify the rankings of your seo specialist in the search engines!

  

Why is SEO urgent?
Because the whole world is busy with it?

That is just a first reason. Our research shows that an approximate 60% of all hotels world wide have either performed SEO, either are in the process right now, either are looking around for SEO as we speak, either are thinking about it.

That does not look like such a good news for any hotel that still has to start, but the very good news is that literally half of all those SEO strategies being used are outdated, based upon handbooks of 4 years ago or even older techniques, are based on un-ethical methods and thus rather hurting a hotel website than helping it... or they merely exist of some half hearted attempts, following advises of free newsletters.

True SEO? Rarely happens.

Also most of the enquiries that we ourselves receive are for very basic or standard SEO, the reason given that the budget for this marketing strategy is too low.

 
 SEO is the most effective marketing strategy for a small or independent hotel. Start with it as soon as you can.
 
  
   
Hotel SEO Specialist unlike any other.