HOTEL WEBSITE DESIGN

Reservations made through your direct hotel website are very profitable for you.

They do not come with travel agent commissions or fees for third parties... or very low fees.

So naturally every marketing strategy of a small hotel starts and ends with the website.

Email: info@hoteldreamer.com

BRANDING & CONVERSION

The task of the hotel website is to make the right visitor stop and convert visitors into clients.

In other words, the disciplines are Branding and Conversion, two crafts that come with their own techniques.

In almost all cases, both techniques have to be very carefully balanced.

Every hotel is unique and needs a unique solution.

About HotelDreamer

On the right you see some of my designs.

We cater to small hotels that have to fight with a strong competition.

Linda

DO A GREAT JOB... OR YOU MIGHT AS WELL DO NOTHING AT ALL

In 2009, 42 million new websites were launched. That is 800.000 per week, or 115.000 per day, or almost 5000 per hour.

By the time you have finished reading this article 200 new websites will have been launched, of whom 5 related to hotel reservations.

Since 2004 almost 60% of all hotels have had their website "optimized for the search engines" of whom an estimated 15% upgrade on a yearly basis.

HOTEL WEBSITE TIPS

"The OFFICIAL WEBSITE"

Research shows an increase of reservations made through a direct and personal hotel website. Visitors may use IDS or hotel portals because they are easy to track many hotels at the same time - but more and more they are likely to then search for the direct hotel website. Hence why you often see "The Official Website" in a hotel website. It works.

Nice to know: you compete with 21 other hotel websites.

Research by HotelMarketing.Com identifies that the average US client searching for a hotel online, visits 22 hotel websites or guides before making an actual reservation. Generalizing very much, this means that if your website is found, you compete with 21 others for the actual reservation.

Web 2.0? Web 3.0?

What does it all mean and... is it important for a small hotel? > Read More

Minimum 500 visitors per month

Our first hotel websites already all attract a minimum of 500 visitors per month:

Best rankings

  • RiadDreamer, Marrakech is in the Top 3 for "riad guide"
  • RiadSouk in Marrakech already ranks Nr 1 for "riad(s) (in a) souk"

 

A FREE WEBSITE WITH GDS-IDS CONNECTIVITY

We made the Hotel Website Portfolio of the Swiss hotel reservation specialist GlobRes, who offer the most full package in hotel marketing:

GDS + IDS + Hotel Website + Integrated WBE + Revenue Management Support. The hotel website with integration of web booking engine is for free.

Also the site for MarinaFirstResorts in Benalmadena is made by us.

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Hotel Website Design, Málaga, Spain