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A very important question... in fact the most important of them all.
Take 1 minute to consider this:
Search for "Hotel Madrid" and Google.Com will return 11 million web pages.
- You could say that the Nr 1 is more liked by Google and thus "more SEO" than the Nr 2.
- The Nr 2 is "more SEO" than the Nr 3.
- And so on...
Consequently, in this case, there are 11 million degrees in SEO.
Ideally SEO exists of a perfect balance between some 10 techniques, but often when a hotel buys "SEO Advice" only 2 or 3 of these techniques are explained in detail.
This is very basic SEO. It can help if the hotel is not operating in a very competitive market.
If you truly wish to beat as much competition as possible, and this for a long time, then it is highly advised to very carefully mold your website around all SEO techniques, very carefully balanced with your branding and market.
ON-SITE SEO?
On-site optimization stands for all techniques that you apply to the website itself. All the techniques such as meta-tagging, structure, weight, and so on which can be applied to the hotel website itself. To make the website itself already attractive in the eyes of the search engines.
This can be a One Time process - with perhaps just one hour of work on a monthly basis.
OFF-SITE SEO?
Off-site optimization stands for all the strategies you can apply without having to touch the website itself.
In fact this means marketing our hotel website online by : writing articles, leaving links, using social networks... that all point to the hotel website.
So far only big hotels, hotel chains or hotels that operate in the most competitive market possible are willing to start with Off-site SEO... for the simple reason that it is a never ending strategy.
The hotel or its SEO Advisor will have work on a weekly or monthly basis. Because of the strategies being so time consuming such SEO can be rather expensive.
ETHICAL SEO?
Ethical SEO only makes use of those techniques that are approved
of by the search engines themselves.
Search Engines have Editorial Guidelines, which you should follow, should you wish to safeguard your success, also in the long term.
There fore we strongly advise not to make use of methods that
'trick' the search engines, also known as "black hat" methods.
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