|
SEO stands for "Search Engine Optimization".
It is the combination of all techniques that make a website more attractive for the search engines.
The goal is to improve the volume as well as quality of the traffic to your website. In other words: to attract more and better visitors.
Reservations made directly on your hotel website are reservations that do not come with travel agent commissions or transaction fees.
Hence, it is important that your website that is found.
Google indexed over 1 trillion web pages, so just being in the search engines does not mean anything. Your website needs to rank as high as possible.
Over the years, hundreds of millions of web pages have been launched over the years, without too much care for customer friendliness or original content.
The emphasis was on glossy tools such as flash technology, music and all sorts of toys and bells.
Nowadays the Internet is becoming mature. We have to take the Internet seriously, for ourselves to be taken seriously by the internet.
Start making GOOD websites and completely consider them as MARKETING TOOLS.
... that is the message the search engines wish to promote. To make their visitors happy, by letting you provide quality.
There are 3 major search engines - Google, Yahoo and BING
(previously MSN). Other important search engines are e.g.: Ask, Altavista,
Lycos, Netscape.
But also portals and online newspapers such as AOL make use of search functions; and then there are the literally thousands of small search engines.
In fact, every website with a search function could be named
a Search Engine. |
